Employee’s value anticipation in event management Cover Image
  • Price 3.00 €

Employee’s value anticipation in event management
Employee’s value anticipation in event management

Author(s): Kate Formadi, Péter Mayer
Subject(s): Economy
Published by: Asociatia Romano-America a Managerilor de Proiect pentru Educatie si Cercetare
Keywords: service-dominant logic; event management; consumer value; skills

Summary/Abstract: According to S-D logic consumer value is co-created by the supplier and the consumer. This paper examines value perceptions of event hosts and participants as anticipated by event managers and matches these with the skills and competences of event managers, enabling appropriate value-propositions. The study is based on a series of interview carried out with event managers employed by the top 25 event management companies in Hungary.

  • Issue Year: 2/2009
  • Issue No: 2
  • Page Range: 115-127
  • Page Count: 13
  • Language: English