Characteristics of conference tourism at large lakes in Europe and suggestions for development at Lake Balaton Region, Hungary
Characteristics of conference tourism at large lakes in Europe and suggestions for development at Lake Balaton Region, Hungary

Summary/Abstract: In the second part of the twentieth century, a rapidly developing tourism field came to life as a result of the more and more important international role of economy and politics as well as the developing technology: conference tourism. Conference tourism is one of the fastest developing and most profitable fields of tourism. Because of it, a more and more significant number of destinations consider the developing of conference tourism as a highly important field when they elaborate their tourism policy. Taking a glance at the great lakes of Europe, one must see that conference tourism is particularly typical at Lake of Geneva, Lake Lugano, Lake Constance and the Wörthersee. This publication aims at offering a brief overview of the lakes that play a crucial role in European tourism. I am about to examine the working mechanism and participants of conference tourism at large European lake destinations and also the way their characteristics can be used at Lake Balaton in order to foster the development of the region.

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