A mega-event inside the Great Wall of China: expectations and possible impacts of the Beijing 2008 Olympic Games
A mega-event inside the Great Wall of China: expectations and possible impacts of the Beijing 2008 Olympic Games

Summary/Abstract: The Olympic Games are one of the most important events in the world with recognised heavy economic, social and cultural impacts. Immediate impacts on international arrivals and on tourism are associated with long term effects on destination image, at the consumer level and by attracting investment to the city or the country. The event is so important that, by its magnitude and international nature, has been considered a catalyst of political and economic development. This article will explore the expectations before the Olympic Games in an approach to the economic dimensions and possible impacts on society, culture, international influence and the environment.

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