Using website as an interactive marketing tool and its implication on hotele-sales in Egypt
Using website as an interactive marketing tool and its implication on hotele-sales in Egypt

Summary/Abstract: Today hotel’s website goes beyond simply promoting hospitality services. Such Website could help as interactive marketing and direct marketing channels, distribution channels, online reservation platform, web advertising medium, supporting relationships with customers, and generate additional revenue by reaching markets couldn’t access using the traditional systems. This study attempted to (a) provide further exploration about the marketing practices of hotel websites at Egypt and their implication on hotels e-sales (b) determine the factors influencing the managerial intention of hotels to use their websites as marketing tool, (d) develop a mathematical model that can predict the probability of using hotel website.

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