ПРОЕКТ ЗА СЪЗДАВАНЕ НА МОДЕЛ ЗА УПРАВЛЕНИЕ НА КОРПОРАТИВНАТА КУЛТУРА В КОНТЕКСТА НА ГЛОБАЛНА КОМПАНИЯ
PROJECT FOR THE ESTABLISHMENT OF MODEL FOR MANAGEMENT OF CORPORATE CULTURE IN THE CONTEXT OF GLOBAL COMPANY
Author(s): Yanica DimitrovaSubject(s): Economy
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: corporate culture; globalization; communication competence; corporate social responsibility; multinational company; virtual organization; shared value
Summary/Abstract: Corporate culture is directly linked to the strategy and structure of the company, helping to improve its competitive advantages, and therefore an important element in the process of organizational development, determined by the dynamics of modern social and business environment marked by globalization. The article discusses the basic characteristics of the models of corporate culture to offer a research framework for the drafting of a model of corporate culture, which could be applied in multinational, global companies to enhance their competitive advantages
Journal: Икономика и управление
- Issue Year: 13/2017
- Issue No: 1
- Page Range: 201-214
- Page Count: 14
- Language: Bulgarian