Perspective on generations: their impact on higher education marketing
Perspective on generations: their impact on higher education marketing

Summary/Abstract: Perspective on generations and their impact on marketing has become a topical issue but previous researches have more focused on the description of generations rather than on their influence on marketing. This paper however explores the generational impact on higher education marketing. Current literature on generations’ perspective and their role in higher education marketing are examined to give context to this work. The article employs general research methods, including monographical and logical construction tools to answer the research questions. The research goes on to offer initial conclusions and suggestions to overcome the identified problems. The work is exploratory in nature and it highlights the perspective on generations as a rapidly evolving area of perceived importance. In the conclusions the author discusses on some of the issues related to generational impact on higher education marketing

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