Сучасні елементи іміджу підприємства роздрібної торгівлі
Modern Elements of Retail Enterprise Image
Author(s): Julia Vagina, Maria KartavaSubject(s): Marketing / Advertising
Published by: Altezoro, s. r. o. & Dialog
Keywords: retail business; image of enterprise; assortment; price policy;interior;
Summary/Abstract: Theoretical bases of forming the image of enterprises of retail enterprises are considered in the article. On the example of “Silpo” supermarket network the analysis of basic instruments of modern trade organization image building was executed.
Journal: Traektoriâ Nauki
- Issue Year: 2/2016
- Issue No: 08
- Page Range: 1-6
- Page Count: 6
- Language: Ukrainian