Romanian academic marketing. Present and perspectives
Romanian academic marketing. Present and perspectives
Author(s): Nicolae Alexandru PopSubject(s): Economy
Published by: Editura Economica
Keywords: management; marketing; marketing school; Bologna process
Summary/Abstract: This study examines the evolution of the marketing topics in the academic curriculum of the Romanian universities. It is a historical insight into the now well developed field of study: Marketing. In the same time it is a tribute to our professors and researchers who devoted their efforts in developing a new and powerful academic domain.
Journal: Management & Marketing - Bucharest
- Issue Year: 2008
- Issue No: 2
- Page Range: 57-66
- Page Count: 10
- Language: English