THE SUSTAINABILITY OF UDACITY’S BUSINESS MODEL OF PRODUCING FIRST-RATE ONLINE CONTENT AND INCORPORATING INTERACTIVE LEARNING ASPECTS INTO AN ONLINE COURSE
THE SUSTAINABILITY OF UDACITY’S BUSINESS MODEL OF PRODUCING FIRST-RATE ONLINE CONTENT AND INCORPORATING INTERACTIVE LEARNING ASPECTS INTO AN ONLINE COURSE

Summary/Abstract: An innovative start-up and important online course supplier, Udacity charges a subscription for course involvement, limits course recruitments, and associates straightforwardly with scholars to create courses that are devised to benefit from their MOOC platform, being thus effortlessly tailor-made and improved. Udacity produces them in its own studio, instead of disseminating content generated by universities, and has progressively shifted to corporate instruction chances, utilizing a discourse originated in increasing access to higher education. The prime concern has been setting up the infrastructure and ecosystems that will back educational enhancement. As the education participant ecosystems develop, Udacity may be better situated to clarify what features of their innovation tend to produce returns. Udacity has invested substantial amounts of money and endeavor into advancing outstanding proprietary content, and we aim to prove that its business model of producing first-rate online content and incorporating interactive learning aspects into an online course may not last as the numbers do not add up (there may be no business model to back credential-less online learning). Unfortunately, courses can require universities several hundred thousand dollars to develop, but the proportion of learners who finish a class has been quite low so far. Besides being a private platform, Udacity aims to expand a large part of its own programming, which is pretty expensive. We show that Udacity restricted its target, intending for learners that aim in-depth software instruction to move up in the tech personnel, thus concentrating on paid “nanodegree” programs devised in cooperation with hightech corporations to train learners for hiring.

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