Serial Narration: Advertising in Bulgarian TV  Cover Image
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Серийно повествование – реклама в български телевизионни сериали
Serial Narration: Advertising in Bulgarian TV

Author(s): Teodora Doncheva
Subject(s): Cultural history
Published by: Институт за изследване на изкуствата, Българска академия на науките

Summary/Abstract: Over the recent years, Bulgarian TV series saw a significant upsurge both in terms of their number and of their quality. The driver of this success apart from accumulating experience on the part of artistes here, are the sponsors financing to a great extent the making of the series. Presently, the success of a TV series, in fact, depends on sponsor as without the latter series on private-owned channels would be impossible. What are the relations between these TV forms? Moreover so with the so-called product placement intervening as a major advertising method, which has been legally in place here since 2010. But is it skilfully enough applied in Bulgaria and what about the audience’s response?

  • Issue Year: 2012
  • Issue No: 3
  • Page Range: 12-14
  • Page Count: 3
  • Language: Bulgarian