Semantic perception of Albanian people in the period February-April 1997 according to some Italian quotidian
Semantic perception of Albanian people in the period February-April 1997 according to some Italian quotidian

Summary/Abstract: March of 1997 remains a gloomy and difficult period in the history of Albania. The financial pyramidsystem started to crumble and together with it the savings of a lifetime. People became homeless,hopeless and jobless. Those with a little hope tried to save and cultivate it abroad. Italy was their firstdestination.The purpose of our research is to show how this second immigration wave was linguisticallydescribed by the quotidian of that time, how this definition influenced the mass perception of people. Didthe articles’ semantics play a role on the evolution of the perception parable Italians themselves, and thenthe words, created about the Albanian people?Of course, the answer to the above question is yes. The newspapers at the press, under the qualificationas fourth power, did not just had a great echo in the public perception, but it also often influenced it.Many Italians, despite being geographically near Albania, never tried to get to know it, but were satisfiedby what they read about this country.As a conclusion what this research tries to highlight is the power ofpress language, which depending only the used semantics and lexicon is always able to cement or uncementsomeone’s or something’s image.

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