Effectiveness of reciprocal rule in tourism: evidence from a city tourist restaurant
Effectiveness of reciprocal rule in tourism: evidence from a city tourist restaurant

Summary/Abstract: The paper concerns the phenomena of reciprocal exchange which is know in social relations since ages and also used in business relations. Reciprocity is also a popular tool in tourism business. Presented research were conducted in a form of experiment in one of restaurants in Cracow city center. It was found that a small gift from a waiter (a chewing gum) lead to an increase in tips. Surprised and feeling grateful customers decided to leave a bigger tips than usually.

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