Преглед и анализа англицизама у називима новијих занимања у пословним огласима објављеним на интернету
Аn Overview and Analysis of Anglicisms in Recent Job Titles in Job Advertisements Published on the Internet

Summary/Abstract: The aim of this paper is to provide insight into the existence of anglicisms in titles of certain professions which may be found in job advertisements published on the Internet. The anglicisms observed in this paper are analyzed from the perspective of their type and the manner of their formation. In line with this, they are classified as obvious, hidden, and raw, whereas they can be said to have been formed using the techniques of reshaping, translation, or a combination of the two, resulting in mixed anglicisms; while a number of these titles are used in the Serbian language in the very same form as in the language they originate from, i.e. English. The professions observed in this paper refer to the fields of economy, finances and banking; human resources; marketing; management; and public relations. The observed anglicisms are found in the titles of various professions associated with the above-mentioned fields, which are published on the web pages of the leading portal where job vacancies are advertized, and which offers statistical data referring to the popularity of the given professions, as well as data on qualifications and job requiremens these professions include. The analysis of anglicisms will show that a number of these words have already been adapted to the system of the target language, in which these words fill in the missing lexical contents, in the circumstances of transitional economy.

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