От кухнята на специалните събития
The inside story of Special events
Author(s): Dessislava BoshnakovaSubject(s): Education, Communication studies
Published by: Нов български университет
Keywords: pseudo-events; special event; media in mind;
Summary/Abstract: Boshnakova, Ph.D. draws attention to some of the main things that can make an event special - the aim to create positive memories in the minds of its guests. “.
Journal: Годишник на департамент "Масови комуникации"
- Issue Year: 18/2013
- Issue No: 1
- Page Range: 94-107
- Page Count: 14
- Language: Bulgarian