LUXURY VS. FASHION
LUXURY VS. FASHION

Summary/Abstract: Nowadays, contemporary society is dominated by the logic of consumerism, brought forward through the fashion industry. Western culture and lifestyle are inevitably caught in a race of consumption and constant renewal, a race generated by the existence of fashion and trends, irrespective of individuals’ geographic location, age or gender. There is a single element that I personally consider is not aligning to the dominant characteristics within the universe of fashion, and that is luxury. Fashion and luxury, as concepts, may be confused or even are confused and interpreted by consumers in general. In this context, delimitation at a theoretical level is appropriate and sound in order to bring certain clarity and define the different elements that lead to antagonistic concepts of luxury and fashion. The main purpose of this paper is to highlight structural difference between luxury and fashion and the fact that a clear distinction between the two should be maintained.The two notions represent, at first, elements pertaining to different paradigms presented in further details within this writing.

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