МАРКЕТИНГОВАТА КОМУНИКАЦИЯ В ПОРТАЛА ЗА СПОДЕЛЯНЕ НА ВИДЕО YOUTUBE
MARKETING COMMUNICATION IN PORTAL FOR VIDEO SHARING YOUTUBE
Author(s): Nikolay Koychev VankovSubject(s): Economy
Published by: Бургаски свободен университет
Keywords: price; pricing; industrial products; B2B markets
Summary/Abstract: AIn this paper an attempt is made to bring out some guidelines for improving the pricing of industrial products. In this respect, it discusses the impact of the characteristics of industrial products and the characteristics of B2B markets on the pricing. In the article are examined the basic approaches and methods of pricing and is defended the view that in terms of industrial products, the future is in favour of the value-based pricing. In support of this view the author considers studies of authoritative scholars and leading consulting companies that are professionally engaged in prices and pricing.
Journal: Бизнес посоки
- Issue Year: 19/2014
- Issue No: 02
- Page Range: 77-84
- Page Count: 8
- Language: Bulgarian