Економічна модель «народного капіталізму» як ідеаційний соціокультурний проект
Economic model of "national capitalism" as an ideational socio-cultural project

Summary/Abstract: The authors have considered modifications of the economic model of "national capitalism" under the conditions of socio-cultural fluctuations. The article covers the entropy of homeostatic tendencies in economics in the dynamics of paternal triads of the dominant type of culture. An innovative paradigm project of the alternative type of culture under the conditions of bipolar dichotomies of the phases of sensuous and ideational cultural mentalities is offered to be interpreted as a bifurcation mechanism of socio-cultural dynamics in economics. A simulacrum is defined as a form of socio-entropy in paternal practices of the homeostatic features of paternal triads in economics. The technology-related waves of the innovation development of the world economy are addicted to phase transitions of the sensual type of culture as a dominant one in the cyclic structure of socio-cultural dynamics. It is hypothesised that the trends in the formation of the sixth technological structure based on NVIS-convergence are not a chiliastic apogee of sensuous culture, but a turbulence zone that is completed with the bifurcation transition of the development, distribution and dominance of the ideational type of culture, mentality and noo-economy. The phase transition occurs in the cognitive shell core of a paternal ensemble of the world culture that was provided in the noo-sphere idea by V. Vernadskyi. The most influential class of society of the noo-economy of ideation culture is the cognitariat - the main producer and consumer of intellectual and information-innovative goods and services. The market value of the word as a commodity of the noo-economy is not stipulated by a substantial and accidental basis, but by the noumenally essential origin of the possibility of integrated being implemented by creativity acts. The ontological novelty of an information product is a measure of its consumer value, the main criterion of its validity as well as innovativeness. It is noted that, as the Ukrainian reality, the economic model of "national capitalism" will occur in the mental space of the "philosophy of heart" - an active ideation phase of the noo-economy for the actualisation of which in Ukraine the appropriate conditions in terms of a macro-triad, i.e. the civilization dominant, socio-cultural dynamics and the ethnogenesis phase are created.

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