DOING CROSS-CULTURAL PRAGMATICS IN TRANSLATION. WAYS OF ACHIEVING COMMON GROUND
DOING CROSS-CULTURAL PRAGMATICS IN TRANSLATION. WAYS OF ACHIEVING COMMON GROUND

Summary/Abstract: Cross-cultural competence may be embedded in the pragmatic competence of the translator. Globalisation is associated with faster cultural intertraffic, leading to a higher prepotent identity. The current paper attempts to provide answers to such frequent questions as “How much do translation readers need to be assisted with respect to culture-bound information?” and “What are the feasible ways of achieving common ground?”

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