Sosyal Medyada Konaklama İşletmelerine YönelikTüketici Yaklaşımları ÜzerineBir Araştırma
A RESEARCH ON CUSTOMER APPROACH TOWARDS HOTELS AT SOCIAL MEDİA

Summary/Abstract: Social media which is a general area where the users publish the information made up by themselves and share them with large community is used by both the hotels and tourists intensively.The main of this study is to find out customer approach towards hotelsat social media. In this study we have made 410 people accomodated at 4 or 5 star hotels, holiday villages and boutique hotels fill in the query. Because these type of hotels seen more likely to use social media. According to some reviews we decided to analyze the data by using non-parametric tests like Mann Whitney U Test, Kruskal Wallis Test and Spearman CorrelationTest. As a result the customer approach towards hotels at social media doesn't change according to their demographic features and accomodation purpose but it changes according to the hotel properties. An also a positive correlation was observed between customer approach towards hotels at social media and the factors affecting the selection of hotels like price, location, phisical properties, entartainment facilities and the number of the hotel stars.

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