A reversed engineered pitch based on Rietveld (2016), “Creating value through the freemium business model: a consumer perspective”
A reversed engineered pitch based on Rietveld (2016), “Creating value through the freemium business model: a consumer perspective”

Summary/Abstract: This pitching research letter presents a new angle to Faff’s (2015,2016) pitch template. To better appreciate the research thrust underlying ascholarly paper, a reverse-engineered pitch can be created. This helps enhanceone’s understanding of the finer aspects of an article and it is also an exercise topractice the pitching skills. A step by step guide for reverse-engineering ispresented, followed by some tips and things to remember. The conclusion is thatthe pitch template has a real educational value, by offering a very structured andconcise medium to extract core ideas from any paper.

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