Software Piracy as a Shady E-Commerce Marketing Vehicle Cover Image

Software Piracy as a Shady E-Commerce Marketing Vehicle
Software Piracy as a Shady E-Commerce Marketing Vehicle

Author(s): Radomir Mihajlović, Vito Leggio, Jelena Mihajlović
Subject(s): Management and complex organizations, ICT Information and Communications Technologies
Published by: Fakultet za poslovne studije i pravo
Keywords: Soware piracy; copyright; counterfeit soware; e-commerce; shady e-commerce; implicit ecommerce; marketing; commerce model

Summary/Abstract: Faced with the persisting phenomena of software and data content piracy Industry and legislators are actively engaged in resolving this alleged plague of the modern technological era powered by the digital computing and communications. In the work of which we present only a part of, we take more optimistic point of view of the general piracy, focusing specifically at the software piracy. Our position stated in this paper is that software piracy plays major positive role in the cyber space revolution and in particular in the evolution of e-commerce, namely, e-commerce applied to illegal trading of software may have some legal and positive attributes, i.e., parameters, which we address here. We introduce novel classification of the e-commerce participants and expand the definition of the e-market to the market that covers legal as well as illegal sales transactions where some illegal transaction may have overall positive effects on the profit line of the original software developers, producers and vendors.

  • Issue Year: 6/2016
  • Issue No: 16
  • Page Range: 39-48
  • Page Count: 10
  • Language: English