Simulakrá v kontexte hyperkonzumu: zvádzanie k zážitku a konzumu ako inovovaná funkcia nových médií a fotografie
Simulacrum in the context of hyperkonsum: experience seduction of consumerism as innovative feature of new media and photography

Summary/Abstract: In an age of mass production, it has become increasingly difficult to distinguish the consumption from perception, especially in realm of culture. As this paper demonstrates, consumption can no longer be consi- dered simply as an object of analysis, because, in contemporary world,it is process in which we participate. Selected ceremonies of consumption are chosen as representative. As representation they become identity markers to both individual (person) and particular social groups. In all processes, the bearer of infor- mation has become an irreplaceable photograph. The study focuses on selected links between photography and consumes daily behavior present in a person‘s life during the hyper-mo- dernity / hypermodern.

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