CHARACTERISTICS OF THE START-UP CULTURE FROM THE PERSPECTIVE OF ORGANIZATIONAL CULTURE MODEL
CHARACTERISTICS OF THE START-UP CULTURE FROM THE PERSPECTIVE OF ORGANIZATIONAL CULTURE MODEL

Summary/Abstract: The purpose of this paper is to present a selection of start-up culture qualities whereby start-up businesses gain a competitive advantage over more traditionally oriented companies. The article is based on literature studies revealing a clear distinction that exists between the culture of start-ups and the culture of huge corporations managed within a more traditional framework. Using a theoretical concept of organizational culture, the author attempts to single out the critical characteristics of this phenomenon and to describe its structure as the basis for further analysis aimed at depicting the cultural contrasts between traditionally oriented corporations and start-ups.

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