The macro-correlates of dispositional country image: Aggregated data analysis Cover Image

Korelaty dyspozycyjnych wizerunków krajów: analiza danych zagregowanych
The macro-correlates of dispositional country image: Aggregated data analysis

Author(s): Oleg Gorbaniuk
Subject(s): Psychology
Published by: Wydawnictwo Naukowe Scholar Sp. z o.o.
Keywords: country image; country personality; culture-level analysis; macro-economic indices; world de - velopment indices

Summary/Abstract: Based on aggregation of data collected from 279 individuals aged 16 to 70, describing 40 countries using a list of dispositional adjectives, it was established that the dimension of perception/ differentiation of country images were identical at individual and cultural levels of Aggressiveness, Competence, and Spontaneity. The structure isolated at the cultural level explains 87% of variance of country image and 92% of variance of aggregated attitude towards the country. Country image was correlated with the available macro-psychological, macro-social, and macro-economic indices as well as with world development indices. The results of culture-level analyses reveal a relatively high validity of the perception of countries by Poles, which is confi rmed by objective macro-indices.

  • Issue Year: VIII/2013
  • Issue No: 24
  • Page Range: 80-95
  • Page Count: 16
  • Language: Polish