How is Social Media Influencing the Way we Communicate? Cover Image

How is Social Media Influencing the Way we Communicate?
How is Social Media Influencing the Way we Communicate?

Author(s): Diana Gherghita-Mihaila
Subject(s): Social Sciences
Published by: Editura Universitară Danubius
Keywords: new media; internet; communication; online marketing

Summary/Abstract: Social media has transformed the way we think our campaigns and communicate with ouraudience, but also it changed the way we get in touch with our target and make it react to what we aresaying or doing. The objective of this paper is to emphasize that we not only use social media on apersonal level, but we’ve transformed it in an important marketing tool for our business. Today we livein online almost as much as we live in the real world. A company without a website and social mediapresence it does not exists. For researchers and headhunters, social media have become an importanttool. So we have to be careful with things we post online, because they can say a lot of things about usand can influence our professional development. The fundaments for this paper are based mainly onthe following studies: (1) “Social Media and the Romanian Business Milieu – Impact of Marketingthrough Social Media on Local Business Environment”, published in October 2013, by Ernst & Young,(2) “Social Media Primetime Survey”, publish by the Romanian consultancy and training company TheConnector, (3) “Online Landscape – South-East Europe”, published by Gemius Knowledge, in 2014and (4) “Online Social Networks”, by Daedalus MillwardBrown, published in 2011. They all show howsocial media and online development have impacted on traditional media and how companies cannotignore these new communication and business channels. Studies on social media also showed thatinternet and mobile platforms are getting more and more popular, that people and companies aredrowned into the digital world, communicating through all types of apps and networks. Used wisely,social media can generate greater and faster results with less money than traditional media (print,television, radio, outdoor). The sources used for this paper say that social media is “the it thing” in the21st century, when almost every person on the planet has a cell phone or access to one, and more andmore people are online daily or have easy access to an internet connection. The value of this paper isgiven by its impressive numbers. Every day, almost one billion and a half people are active onFacebook, millions and millions are using the internet for information, research, entertainment, andGoogle become the main source of information globally, with 3 billion queries a day in 2015.

  • Issue Year: 10/2016
  • Issue No: 1
  • Page Range: 74-83
  • Page Count: 10
  • Language: English