POWER DISCOURSE IN MULTINATIONAL DEFENSE ESTABLISHMENTS. A CRITICAL DISCOURSE ANALYSIS (CDA ) PERSPECTIVE
POWER DISCOURSE IN MULTINATIONAL DEFENSE ESTABLISHMENTS. A CRITICAL DISCOURSE ANALYSIS (CDA ) PERSPECTIVE

Summary/Abstract: Individual discourse is power focused and that is all the more true in situations in which status and rules of the game are to be maintained or imposed in front of outsiders. However, the question that arises is the extent to which this discourse is actually shaped and inculcated into the individual frame of mind by institutional discourse and ideology. Hence, this article starts from a cross disciplinary understanding of the concept of “power”, and by building on the CDA approach to discourse and its relationship with power, it analyses the extent to which NATO discourse is assumed by affiliated/allied national establishments and hence gains, maintains or loses the multinational footprint to national approaches. In this respect, based on a textual and semiotic analysis of the official websites of entities that allegedly epitomize the multinational environments fostered by the very mission of this alliance of nations, the article is to describe how power discourse is shaped both at overt and covert level in multinational defense establishments.

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