On a certain type of small advertisements placed in the Przewodnik Katolicki weekly in the 1930s Cover Image

«Obelgę odwołuję...» — o pewnym typie ogłoszeń drobnych w Przewodniku Katolickim z lat 30. XX wieku
On a certain type of small advertisements placed in the Przewodnik Katolicki weekly in the 1930s

Author(s): Przemysław Wiatrowski
Subject(s): Language and Literature Studies
Published by: Towarzystwo Miłośników Języka Polskiego
Keywords: Przewodnik Katolicki; small advertisements; take back an insult

Summary/Abstract: The article aims to describe the genre of a certain type of small advertisements to be found in Przewodnik Katolicki, the oldest Polish weekly in the 1930s. Almost 100 advertisements placed in order to take back an insult have been analysed. Their descriptions take into account the intention of the sender (the intention to disseminate information and the causative intention visible in the great majority of cases), communication set-up (direct sender, indirect sender, intended receiver, potential receiver), advertisement structure (a single-segment corpus with a graphically highlighted incipit, including one or more speech acts with the act of taking back an insult being most often represented) as well as linguistic phenomena.

  • Issue Year: 2013
  • Issue No: 4
  • Page Range: 261-273
  • Page Count: 13
  • Language: Polish