Current Issues and Challenges for the Traditional Media (Radio and Television)
Current Issues and Challenges for the Traditional Media (Radio and Television)

Summary/Abstract: The development of the communication means through the introduction of new technologies has brought along significant changes to the modality in which communication is realized, both semiotically and socio-culturally. Technologies are continuously improving, new systems, new means and new instruments of communication and interaction emerge, which, on the one hand have the capacity to synthesize the production of images and, on the other hand, to interact with the one proposing the informative material. This is the reason why nowadays there has been a debate on the ethics of communication. Unfortunately, the harsh reality we all face today is rooted in the fact that many professionals demonstrate their incapacity and unavailability to minimally comply with the ethics in the name of the “liberty expression”. Non-compliance generates a great deal of confusing for those receiving the information. We can state that the ethics in communication refers to fully committing, consciously engaging and morally approaching every act, either individual or collective, which lead to a responsible use of our liberty of expression. Despite these challenges, the Church understood the necessity of mass- media for the modern individual. Thus, the Romanian Orthodox Church has taken this responsibility and is present in the space of public communication and visibility.

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