МЕЖДУНАРОДЕН МАРКЕТИНГ И МАРКЕТИНГОВА СТРАТЕГИЯ
INTERNATIONAL MARKETING AND MARKETING STRATEGY

Summary/Abstract: The modern business is characterized by an increasing globalization of the markets of goods and services. Different terms are in use for describing of the marketing activities which are being performed in a more than one country, such as “international”, “multinational” or “global” marketing. The differences in these terms refer to the geographic scope of the activities and to the way in which business is being done.

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