ESTABLISHING CORRELATIONS BETWEEN WHAT IS PUBLISHED AND WHAT IS COMMENTED ON: A CASE STUDY OF AUDIENCE READING AND COMMENTING HABITS IN ELPAIS.COM AND TELEGRAPH.CO.UK
ESTABLISHING CORRELATIONS BETWEEN WHAT IS PUBLISHED AND WHAT IS COMMENTED ON: A CASE STUDY OF AUDIENCE READING AND COMMENTING HABITS IN ELPAIS.COM AND TELEGRAPH.CO.UK
Author(s): Diana Rivero Santamarina, Irati Agirreazkuenaga Onaindia, Koldobika Meso Ayerdi, Ainara Larrondo UretaSubject(s): Media studies, Theory of Communication, Social differentiation, Social Informatics, ICT Information and Communications Technologies
Published by: University of Lincoln and World Experience Campus Foundation
Keywords: Audience; Agenda-setting; interactivity; quality online newspapers; Web 2.0;
Summary/Abstract: The agenda-setting paradigm has demonstrated itself helpful for explaining why the audience pays more attention to concrete events, by means of receiving more information about them. The new digital media environment seems to be introducing some disruptions in this scenario, owing to a new relationship between the media and the audiences. The Web opens the door to the participation of the public in the selection of media contents, even in the publication of news stories and comments, or in the social interaction. According to this scenario, this paper explores how the publics' agenda gains visibility in the online media, through their interactive mechanisms. Specifically, the study aims to determine if the publics' agenda is coherent with the online media agenda, under the hypothesis that online public opinion has become a competing agenda-setting force.
Journal: Journal of Media Critiques
- Issue Year: 1/2014
- Issue No: Special
- Page Range: 245-270
- Page Count: 26
- Language: English