CONSTRUCTION, PRESENTATION AND CONSUMPTION OF INDIVIDUALISM IN SOCIAL MEDIA
CONSTRUCTION, PRESENTATION AND CONSUMPTION OF INDIVIDUALISM IN SOCIAL MEDIA
Author(s): Gülsüm ÇalişirSubject(s): Media studies, Theory of Communication, Individual Psychology, Social Theory, Social Informatics, ICT Information and Communications Technologies
Published by: University of Lincoln and World Experience Campus Foundation
Keywords: Social Media; Individuality; Consumption; Content construction;
Summary/Abstract: The concept ıf individualism involves the whole properties of being esteemed and confirmed of the individual in society. The situation of being esteemed is an extension of individuality. Together with social media, individuals can build new individualities right along with the present. Social media offers individuals a new “individuality area”. As a socialization medium, social media also lays the groundwork for a consumption of individualism during daily use. Different than consumption in real life, it is allowed for individual’s consumption of individualism by texts, visuality, varied connections and comments in social media. At the same time, individual also exhausts his or her own individualism during construction process of his or her own individualism.
Journal: Journal of Media Critiques
- Issue Year: 1/2014
- Issue No: Special
- Page Range: 85-94
- Page Count: 10
- Language: English