Kamu Spotu Reklamlarının Sigara Kullanıcıları Üzerindeki Etkisi: Afyonkarahisar İlinde Bir Uygulama
The Effect Of Public Spotligth Advertising On Smokers: An
Application in Afyonkarahisar
Author(s): Fikret Yaman, İhsan GöçkanSubject(s): Health and medicine and law, Accounting - Business Administration, Marketing / Advertising
Published by: Kafkas Üniversitesi Sağlık, Kültür ve Spor Daire Başkanlığı Dijital Baskı Merkezi
Keywords: Advertising; public spot advertising; smoking; social advertising;
Summary/Abstract: Advertising is a frequently encountered component of promotion-a component of marketing mix-in daily life of the people. In recent years, to protect people from harmful habits, the ads are published in the public spotlight in order to inform them to be coincided. In the public spotlight ads, sometimes the importance of seat belts in case of a crash is emphasized, while sometimes how harmful habits such as alcohol or smoking threaten human health take place. In this study, the effect of the public spotlight ads on smokers was researched and the answer for the question whether these ads affect non-smokers or not was tried to be revealed.
Journal: Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
- Issue Year: 6/2015
- Issue No: 11
- Page Range: 53-65
- Page Count: 13
- Language: Turkish