Balanced Scorecard: Organizational performance management instrument Cover Image

Balanced Scorecard: Organizational performance management instrument
Balanced Scorecard: Organizational performance management instrument

Author(s): Nicoleta Constandache, Gheorghe Chiru
Subject(s): Economy
Published by: Editura Universitară Danubius
Keywords: performance; customer satisfaction; employees’ satisfaction; internal processes; perspectives; integrated analysis

Summary/Abstract: In order to have a successful strategy, a company must set clear strategic objectives, such as: thedesired financial performances, a description of its customers, of the internal processes within the company,and of the employees’ abilities, knowledge and competences. To outline a general image of the organizationalperformance evaluation, we proposed the implementation of the Balanced Scorecard model, which includesfive development directions. By implementing this management model within one organization, we can testthe effect of some decisions before their implementation by managing some performance and risk keyindicators. All these indicators categories pursue the integrated feature through the insurance the companies’long-term success, both at global and individual level, which supposes both the vertical and horizontalintegration.

  • Issue Year: 34/2015
  • Issue No: 02
  • Page Range: 97-112
  • Page Count: 16
  • Language: English