MARKETING W WOJEWÓDZTWIE POMORSKIM NA POCZĄTKU DRUGIEJ DEKADY XXI WIEKU NA TLE MARKETINGU W KRAJU
MARKETING IN THE POMORSKIE VOIVODESHIP IN THE BEGINNING OF THE SECOND DECADE OF XXI CENTURY ON THE BACKGROUND OF THE MARKETING IN THE STATE
Author(s): Stanisław KaczmarczykSubject(s): History, Economy, Business Economy / Management, Micro-Economics, Economic history, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: marketing; enterprise management; marketing instruments; the use of research; comparative analysis;
Summary/Abstract: The paper describes and compares data on marketing condition in Pomorskie Voivodeship enterprises with data on Polish enterprises from the whole country. The analysis is based on research data which were obtained in 2010–2011 by a research team of Marketing and Commerce Department at Mikołaj Kopernik University. The main subjects of the comparative analysis are chosen groups of marketing activities conducted by above mentioned subjects. These problems belong to the area of practical and theoretical aspects of contemporary marketing and commerce in Poland especially in Pomorskie Voivodeship.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 41 (2)
- Page Range: 279-291
- Page Count: 13
- Language: Polish