USES OF SOCIAL MEDIA TO PROMOTE ASEAN SOCIO-CULTURAL COMMUNITY IN VIETNAM
USES OF SOCIAL MEDIA TO PROMOTE ASEAN SOCIO-CULTURAL COMMUNITY IN VIETNAM
Author(s): Ulaş Başar GezginSubject(s): Media studies, Regional Geography, Culture and social structure , Theory of Communication, Social development, Sociology of Culture, ICT Information and Communications Technologies
Published by: University of Lincoln and World Experience Campus Foundation
Keywords: Social media; Vietnam; Facebook; ASEAN and ASEAN Socio-Cultural Community;
Summary/Abstract: The global openness of Vietnam brought out very fast major social changes. The country is a party to a number of international economic agreements and frameworks including World Trade Organization, Trans Pacific Partnership as well as ASEAN (Association of South East Asian Nations). External economic factors such as those associated with South East Asian integration are coupled with ASEAN’s ambition to set up a socio-cultural community in addition to the economic community. In the meantime, the popularity of social media is rapidly growing in Vietnam with more than 30 million Vietnamese Facebook accounts. Considering these 2 major influences, ie social media and regional integration efforts, this article proposes a number of recommendations to use social media to promote ASEAN Socio-Cultural Community
Journal: Journal of Media Critiques
- Issue Year: 3/2017
- Issue No: 9
- Page Range: 51-63
- Page Count: 13
- Language: English