ZARZĄDZANIE PRODUKTYWNOŚCIĄ NAUKOWĄ W KONTEKŚCIE BUDOWANIA MARKI UCZELNI WYŻSZEJ
MANAGEMENT OF SCIENTIFIC PRODUCTIVITY IN THE CONTEXT OF UNIVERSITY BRAND BUILDING
Author(s): Olgierd Witczak, Maciej MitręgaSubject(s): Social Sciences, Economy, Education, Business Economy / Management, Higher Education , Marketing / Advertising, Human Resources in Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: scientific productivity; management; human resources; brand; higher education institute;
Summary/Abstract: This paper aims at identifying the meaning and business importance of scientific productivity management at universities. The paper presents case study of two universities with regard to instruments leveraging scientific productivity. Comparison of two systems developed at two universities (one in Poland, one in India) suggests that techniques utilized at Polish universities are rather old fashioned and they do not motivate scholars for intensive research efforts. It is therefore reasonable to implement modifications in HRM systems that allow Polish universities to improve their scientific outputs and increase brand recognisability, which, in turn, will help in better competing on international education market.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 41 (1)
- Page Range: 415-424
- Page Count: 10
- Language: Polish