SYSTEM NATYCHMIASTOWEGO PRZELEWU BLUECASH I JEGO PROMOCJA W POLSCE
BLUECASH FAST PAYMENT’S SYSTEM AND ITS PROMOTION IN POLAND
Author(s): Kamila CzarnowskaSubject(s): Economy, Sociology, Economic development, Financial Markets, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: fast payment’s system; promotion; banks; BlueCash; service;
Summary/Abstract: The objective of the paper is presentation of the fast payment's system in Poland on the example of BlueCash Payment System (in short: SPBC) delivered by Blue Media S.A. The particular objective is presenting the growth of range of the system as well as the presentation and description of promotional activities meant to support the development of fast payment service among the banks' customers. The author presents the most popular activities performed by banks, which are intended to result in the growth of interest in the service.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 41 (1)
- Page Range: 251-261
- Page Count: 11
- Language: Polish