INDIVIDUALIZATION OF THE HOTEL SERVICE
INDIVIDUALIZATION OF THE HOTEL SERVICE

Summary/Abstract: In the times of “Economics of the experience” the tourist entrepreneurs search for new possibilities to satisfy the needs of the consumers in order to attract their attention, to hold it for a long time and to make them loyal partners to the tourist companies. As a result of this, they try to individualize the tourist service in such a way so to guarantee for one memorable experience. The main aim of this article is to present the main organizational forms for individualizing the tourist service or the so called “boutique”, “design”, “hip” and “lifestyle” hotels, that offer this kind of service due to their typical design, innovatory conception, unique marketing strategies, etc.

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