CLASSIFICATION OF POLITICAL ADVERTISEMENT Cover Image

КЛАСИФИКАЦИЯ НА ПОЛИТИЧЕСКАТА РЕКЛАМА
CLASSIFICATION OF POLITICAL ADVERTISEMENT

Author(s): Georgi Lyubenov Manolov
Subject(s): Politics / Political Sciences, Marketing / Advertising
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: political advertisement; classification of political advertisement; election political campaign

Summary/Abstract: The present article treats some fundamentals problems as political advertisement as a phenomenon. In the article is present more particular the essential conceptions for the development of the political advertisement, mainly in the XXth. centur y. On the basis of a work ing definition of that kind of advertisement is made one of the first classifica tion of political advertis ement of our country. The advertisement in politics in this article depends on the world experience as well as on it’s specific application in the election campaign.

  • Issue Year: 1/2005
  • Issue No: 2
  • Page Range: 68-77
  • Page Count: 10
  • Language: Bulgarian