ASSESSMENT OF THE BREWERY COMPANY’S COMPETITIVE ADVANTAGE Cover Image

ОЦЕНКА НА КОНКУРЕНТНОТО ПРЕДИМСТВО НА ПИВОВАРНОТО ПРЕДПРИЯТИЕ
ASSESSMENT OF THE BREWERY COMPANY’S COMPETITIVE ADVANTAGE

Author(s): Milena Filipova
Subject(s): Business Economy / Management
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: competitive advantage; assessment; brewery companies

Summary/Abstract: The assessment of the competitive advantage of a product provides an opportunity to define the position of this product among the products of the competition. For this purpose the product is compared to the competitors’ same or similar products that satisfy a fixed need. Based on this assessment the brewery company can take a decision on the actions to be undertaken for the provision of an efficient market realization of the product offered.

  • Issue Year: 1/2005
  • Issue No: 2
  • Page Range: 52-67
  • Page Count: 16
  • Language: Bulgarian