Kluczowa rola psychologii we wspieraniu i w stymulowaniu innowacyjności
Crucial role of psychology in stimulating and supporting innovativeness

Summary/Abstract: In the rapidly changing technology in the global world and rising expansion of Asia, our postindustrial civilization to survive must make a shift towards emphasis on creativity and empathy and human ability to adapt to changes to meet the challenges of new consumption based on values and the infuse of values into economy. To flourish and develop the organizations must give way to inventiveness, empathy and meaning. That means that psychological knowledge and skills are crucial in the process in innovation creation, transfer and adaptation as Poland is characterized by low level of innovativeness should take it into account. Psychology, and especially psychology of organization and innovation, offer models and practical suggestions to make innovativeness processes more successful. Nevertheless, as the research results indicate, there are still psychological barriers in the process of innovation which should be broken by treating psychology as a partner for innovative process problem solving and psychologists themselves should be determined to play important crucial role with their knowledge and skills.

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