How Moderating Effects Predict Recycling Behaviour? An Examination of Situational Factors and Satisfaction with the Local Council
How Moderating Effects Predict Recycling Behaviour? An Examination of Situational Factors and Satisfaction with the Local Council

Summary/Abstract: This article presents relevant empirical evidence concerning recycling behaviour. Specifically, it shows how Romanian people adopt positive attitudes toward recycling and strong personal norms in this respect, but more often they do not translate their good principles into corresponding behaviour. Based on The Theory of Planned Behaviour (TPB), the study proposes a conceptual framework including either direct or moderating influencing factors in terms of recycling behaviour. The findings show that consumers‘ intention to recycle is deeply related to attitude, personal and social norms and perceived behavioural control. Moreover, there are situational factors as a function of defence mechanisms that come to moderate the impact of social norms and perceived behavioural control over the recycling behaviour. The findings come to shed light on the situation in which certain situational factors may change relationships between variables and may give them other facet and significance.

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