Individual Antecedents of Employee’s Customer Orientation in Public Services
Individual Antecedents of Employee’s Customer Orientation in Public Services

Summary/Abstract: The aim of this research is to analyse individual antecedents of employee customer orientation in public services marketing. First, we will review the theory of customer orientation at individual level on the basis of which hypotheses have been generated. Then, sample and results are presented and finally, the conclusions will be presented. Results of hypothesis testing confirm the positive direct effects of the employees customer-mindset, of intrinsic motivation and of employee-job fit on customer orientation at individual level

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