ИНОВАЦИИ И КОНКУРЕНТНО ПРЕДИМСТВО НА ФИРМАТА
INNOVATIONS AND COMPETITIVE ADVANTAGE OF THE COMPANY

Summary/Abstract: In the present article it was made an attempt to analyze some aspects and opportunities for the application of modern innovations and innovative forms by which it can be raised the competitiveness of tourism enterprises. It was made an attempt to analyze the advantages and disadvantages of some innovative forms in an organizational and management aspect, through which companies can become more competitive within the context of a dynamic and changing environment, characterized by a high degree of uncertainty and risk. It is considered the vital importance of new technological developments, marketing strategies and human resources as an essential element in the process of innovation. The innovation capacity of a company is considered and evaluated as a function of the intellectual assets of knowledge, research and the ability to use those assets. It is analyzed the importance of the real relationship between education, science and business as a crucial factor for the determination and successful application of innovations.

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