BOJKOTOWANIE PRODUKTÓW A DOCHODY KONSUMENTÓW NA RYNKU EUROPEJSKIM
PRODUCT BOYCOTTING AND INCOME OF CONSUMERS IN THE EUROPEAN MARKET

Summary/Abstract: The paper aims at exploring the relationship between income of consumers in the European market and their participation in product boycotts. The analysis is based on date derived from European Social Survey and World Bank. The results find substantial discrepancies among European countries regarding product boycotting. According to the predictions these differences are linked to the income. Specifically, higher income per capita in a country leads to the higher percentage of consumers boycotting products. This suggests that the emergence of ethical consumption, including product boycotts, is associated with the level of economic development.

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