ORGANIZACJA A WYZWANIA PRZYSZŁOŚCI – ZARZĄDZANIE WIEDZĄ W ORGANIZACJI NA PRZYKŁADZIE PGT HEALTHCARE
ORGANIZATION AND FUTURE CHALLANGES – KNOWLEDGE MANAGEMENT BASED ON THE PGT HEALTCARE PROJECT

Summary/Abstract: Contemporary market challenges force companies to explore new methods of business activities and discover alternative ways of building competitive advantage. Knowledge management, organizational learning and agile organization represent well-known path of thinking. PGT Healthcare project – a strategic alliance between multinational companies (Teva and Proctr&Gamble) is a rare example. The main aim of the project was to exchange market knowledge (tacit and explicit) between both parties. The purpose of the paper is to examine and identify benefits and barriers in knowledge management process as the key element of building competitive advantage process.

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