NOWE MODELE KONKUROWANIA NA RYNKU FARMACEUTYCZNYM NA PRZYKŁADZIE PROJEKTU PGT HEALTHCARE
NEW MODELS OF COMPETING ON THE PHARMACEUTICAL MARKET BASED ON THE PGT HEALTHCARE PROJECT
Author(s): Maciej MikuckiSubject(s): Economy, Business Economy / Management, Micro-Economics, Health and medicine and law, Financial Markets
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: Business model; competitive advantage; open business model; strategic alliance;
Summary/Abstract: The issue of this business model has a long story. Popularization was possible due to development of the Internet and dotcoms. In the contemporary environment, business models are perceived as a key source of competitive advantage. Based on the case study (PGT Healthcare) the paper is aimed at the identification of new methods of competing on the market. Strategic alliance was unique worldwide and a new form of organization as well as way of building competitive advantage were built based on both parties know-how.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2016
- Issue No: 43/2
- Page Range: 189-197
- Page Count: 9
- Language: Polish