BUSINESS ENGLISH /VS/ GENERAL ENGLISH. A PEDAGOGICAL APPROACH
BUSINESS ENGLISH /VS/ GENERAL ENGLISH. A PEDAGOGICAL APPROACH

Summary/Abstract: The paper refers to methods, strategies and approaches adopted in teaching English for business purposes, categories of business students, vocabulary drills used in the business English class. It also highlights the differences arising in teaching business English and general English, these mainly refer to the course design, the teaching methods and approach, the skills acquired by the students, as well as to the role performed by the teacher. The business English teacher has the advantage that he/she can resort to genuine material which can facilitate students`acquisition of business English lexicon. In order to integrate business vocabulary, to facilitate the acquisition process as well as to raise students`awareness of the business lexicon, we designed a series of lexical drills.The set of vocabulary drills used in the Business English class is similar to the one in the general English class, business English students also need to acquire soft skills and specialized vocabulary. These differences will be exploited both from lexical and from pedagogical perspectives.The aim of the paper is also to dwell on the characteristics of the business English genre and its sub-genres.

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