KWESTIE ZRÓWNOWAŻONEGO ROZWOJU W STRATEGIACH PRZEDSIĘBIORSTW
SUSTAINABILITY IN BUSINESS STRATEGIES
Author(s): Paweł CeglińskiSubject(s): Economy, Business Economy / Management, Policy, planning, forecast and speculation
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: sustainability; business strategy; strategic planning;
Summary/Abstract: The paper constitutes an attempt to describe concisely issues concerning including sustainability in a business strategy. The study is focused on motives for this aspect and indicates its effects. The research is supported by the analysis of a domestic and foreign literature. There are also some empirical examples involved.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2015
- Issue No: 40/2
- Page Range: 23-32
- Page Count: 10
- Language: Polish