Modernaus ir šiuolaikinio meno muziejaus Vilniuje struktūrinis modelis
A structural model of the modern and contemporary art museum in Vilnius

Summary/Abstract: The central topic of the article is the organization of the Modern and Contemporary Art Museum in Vilnius. On the basis of the museum marketing and management models, the author analyzes the specific needs of the visitors and works out a tree of objectives of the future museum. A branch structure of the tree brings out obligatory functional contemporary museum's divisions of basic services: accumulation of collection, accounts, security, restoration, collection research, presentation of collection (organization of exhibitions), education, publishing, information centre, archives, library, international relations, public relations (marketing), administration, technical service and auxiliary staff. The structure of a functional-headquartered type is offered to the museum's organization, where both in the management and execution sections "headquarters" are added - an advisory board, which helps to solve the emerging issues. The latter system is useful both in the strategic management, where the function of headquarters can be performed by the board of museum's friends, and at the execution level, where the advisory headquarters can be formed when realizing a specific project. The application of management and marketing models when solving the MCAM issues of common concern draws attention to their interdisciplinary character and testifies to certain incoherence in modernization processes of our environment.

• Details
• Contents